Government campaign poster raising awareness on smell harassment, showing people affected by body odor with logos of Japanese ministries at the bottom.

Government Raises Awareness on Smell Harassment

The government is bringing attention to a quiet but growing concern known as “smell harassment". As we grow older, our bodies go through natural changes some that we expect, and others we may not talk about as often. One of those lesser-known changes is the way our body odor shifts with age. It’s not something to be embarrassed about, but it is something worth understanding.

In Japan, this topic has been openly discussed under the term “スメルハラスメント” or “smell harassment.” It refers to when certain odors often unintentional cause discomfort to others in shared environments. While this may have started as a workplace topic, it’s just as relevant in homes, senior living communities, and social settings.

Let’s explore what smell harassment is, what causes it after 40, and how you can feel confident and fresh with a more natural, respectful approach.

What Is Smell Harassment?

Illustration showing people reacting uncomfortably to strong odors like body odor, perfume, and smoke, with various scented products at the bottom.

Smell harassment happens when strong or persistent odors like body odor, perfume, smoke, or even heavy detergents affect others around us in a negative way. It’s not about pointing fingers or being judgmental. Often, the person emitting the scent isn’t even aware of it.

But for those with sensitivities like asthma, allergies, or migraines, these scents can be more than unpleasant they can trigger physical symptoms or make social situations uncomfortable.

Why Does Body Odor Change With Age?

Diagram explaining why body odor changes with age, showing nonenal formation from lipid acids on skin, oxidation process, and odor emission after 40.

After age 40, our bodies produce a compound called nonenal. This natural chemical forms on the surface of the skin and is often described as having a greasy or grassy odor. Unlike traditional body odor caused by sweat, nonenal can be stubborn it doesn’t wash away easily with regular soap or deodorant.

Other common causes of strong odors include:

  • Overuse of perfumes or colognes

  • Residual smoke on clothing or hair

  • Strongly scented skincare or personal care products

  • Difficulty with hygiene due to mobility or health issues

These changes are common and natural, but when combined with shared living or social spaces, they can lead to discomfort or awkward moments.

Why It Matters

Logos of Japanese government ministries including Consumer Affairs Agency, Ministry of Health, Labour and Welfare, Ministry of the Environment, Ministry of Education, and Ministry of Economy, Trade and Industry.

As we continue to stay active, socialize, and live independently, our presence in shared spaces becomes more frequent. Whether we’re spending time with family, attending appointments, or enjoying community activities, how we smell can affect how comfortable we and those around us feel.

In Japan, ministries such as:

• The Ministry of the Environment
• The Ministry of Health, Labour and Welfare
• The Consumer Affairs Agency
• The Ministry of Education
• The Ministry of Economy, Trade and Industry

Are working together to raise awareness about personal scent and public comfort. Their efforts reflect a growing movement that values both individual dignity and collective well-being.

A Natural Solution: Japanese Persimmon

Round orange deodorizing soap bar next to fresh Japanese persimmon fruit slices on a white surface, highlighting natural skincare ingredients.

At Mirai Clinical, we understand the unique needs of aging skin. That’s why our products are specifically formulated to address nonenal the root cause of body odor after 40.

Our body washes, soaps, and lotions use Japanese persimmon extract, a traditional Japanese remedy known for its natural deodorizing properties. Best of all, our products are:

  • Fragrance-free

  • Gentle on mature or sensitive skin

  • Free from harsh chemicals or synthetic scents

They’re designed to eliminate odor without masking it so you can feel clean, fresh, and confident without overwhelming others with fragrance.

Aging Gracefully Means Living Respectfully

Smell is one of our strongest senses, and it plays a big role in how we relate to others. Being mindful of personal scent is a thoughtful way to improve everyday interactions, especially in close environments.

Remember, aging is a privilege and part of aging well is learning how to care for ourselves in ways that also care for those around us.

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