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Mirai is on Board with #NoMakeup Movement

Congratulations on your natural beauty without makeup, Gwyneth Paltrow!

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Together with Nicole Richie and Alicia Keys, we are so on board with #nomakeup movement!

It says that Japanese skincare is 5 years ahead of American and American makeup is 5 years ahead of Japanese. For the Japanese, skincare first, makeup second. Having beautiful skin is priceless asset for women.

Some Japanese skincare companies ask their employees to go naked skin (except sunscreen!) on a specific day every month, to celebrate natural beauty. There are some #nomakeup contests, events and organization to promote #nomakeup culture as well.

Read here to find out why no makeup or less makeup is beneficial for your skin.