Japanese Natural Skin Care

What is Less is More Skincare?

As an authority on Japanese skincare, Mirai Clinical introduces beauty secrets based on the holistic practice that “Less is More”: the less product you use, the healthier and more beautiful your skin. The best skincare cream in the world for you is your skin’s natural oils and moisture. It is risk for us to say this, because that would limit our sales opportunity, but we do, because it is really true. Our goal is to help you healthy & beautiful skin without excessive skincare. All of our products are designed to help your skin rejuvenate by itself naturally, so you won’t depend on excessive products.

Our 5 Rules of Less is More Skincare:

1. Less Products for Healthier Skin

Too many products mean too many ingredients that can upset your skin’s natural moisture/oil balance, increasing the possibility of allergic reactions. Your skin comes equipped with the best skin cream in the world–its own natural oils and moisture (natural moisture barrier)– and has the innate ability to rejuvenate itself. All you need, you already have. So, trust and boost this ability by using a minimal amount of products.

In addition, many products can prematurely age skin, because they can contain active ingredients needed to break through the skin’s natural moisture barrier to reach the dermis. Basically skin is excretory organ that sheds off dead cells every 28 days and is not designed for eating a lot of synthetic ingredients from outside. Mirai Clinical products, including our 3-in-1 Multi-Tasking Face Serum, do not contain any ingredient that can harm the skin’s moisture barrier, and promote skin’s natural rejuvenation cycle.

2. Less Moisturizing for Smoother Skin

Excessive moisturizing makes your skin lazy and stops it from producing its own natural moisture. To train your skin to keep producing its own moisture, try skin fasting. Once a week, go to bed without applying any moisturizer. How easy Is that? By skin fasting, your skin will feel healthy and moisturized when you get up! (For severe dry area, apply small amount of our 3-in-1 Multi-Tasking Face Serum) if necessary.)

3. Less Washing for Softer Skin

Excessive washing strips away your natural moisture barrier (natural oils and moisture), aka the best skincare cream in the world. In general, it’s fine to wash your face with only water in the morning.
Mirai Clinical’s Purifying & Hydrating Face Wash does not contain any harmful sulfates and chemicals that can break the skin’s natural moisture barrier. Use it in the evening to remove residual makeup and environmental toxins, and to calm and soothe skin before bedtime.

4. Less Quick Fixes for Longer Lasting Results

Instant weight loss results in regaining more weight quickly. The same principle applies here. It takes a minimum of 28 days for skin to renew itself. If you are 40 years old, it’s likely that it takes 40 days for your skin to rejuvenate. While we all want to see instant results, many ‘miracle’ ingredients you see advertised are potentially toxic chemicals that need to break through the skin’s natural moisture barrier to produce those miracle results. As such, these quick fixes can result in premature aging and chronically dry skin over the long run. Mirai Clinical is specifically designed to work with the skin’s renewal cycle, so you’ll need to be a bit patient but will see and feel amazing results that last a lifetime.

5. Less Friction for Brighter Skin

Friction causes cell damage. Look at your panty line. If there’s a dark mark, that is due to fabric friction. The same applies to your face. When skin cells are damaged by friction, they become darker and thicker to protect from further damage. So, don’t rub your skin excessively. If you scrub the face periodically, do the bare minimum. When you use our 3-in-1 Multi-Tasking Face Serum, apply a small amount on your fingers/palms and gently press it into the skin instead of using circular motions (even slow motion causes friction). Tap it under your eyes and into creased areas with your finger as you were touching a baby’s cheek.

If possible, try to wear less makeup too. Applying and cleansing makeup every day require some friction which should be minimized.