Vogue UK

Vogue UK

The #NoBuy Beauty Movement Is Set To Shake Up Your Skincare Routine

Having the latest trends and beauty brands at our fingertips has certainly fuelled the growth of fast beauty, and we’re buying more product than ever before as a result. The once ubiquitous three-step “cleanse, tone and moisturise” routine has evolved into a potential eight-step ritual with the help of K beauty-inspired essences, serums, masks and mists. Global personal care and beauty product annual sales are projected to reach US $500 billion (£395 billion) by 2020.

Yet, as awareness around sustainability rises, the tide may be starting to turn against mass consumption, with a growing movement across social media that is encouraging us to rein in our beauty addiction in more ways than one.



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