Dear Mirai Clinical’s Guests,
Mirai Clinical is a Japanese brand dedicated to OMOTENASHI, the Japanese way of treating guests. It blends a welcoming spirit with warmth, understanding, and above all respect. The concept is all encompassing.
‘Omote’ literally means ‘obvious’ or ‘surface’ while ‘nashi’ means ‘none.’ If the service you receive is nice only because the server wants a tip, it’s not OMOTENASHI. No wonder there isn’t a tipping custom in Japan! OMOTENASHI is the Japanese mindset of hospitality and service that focuses on MORE caring and LESS expression or expectation. With Mirai Clinical, less is more.
Interestingly, the Japanese language makes no distinction between ‘guest’ and ‘customer.’ In English, the concept of ‘service’ suggests a hierarchy between the ‘server’ and the ‘customer.’ The Japanese OMOTENASHI, however, is based on a non-dominant relationship between equals, an equal relationship between the person offering the service (the host) and the person receiving it (the guest or customer).
We know there is always room for improvement, but we want you to know that we strive to create a genuinely positive experience for you as our guests and do our best to serve you.
Sincerely,
Koko Hayashi, Founder & CEO
Mirai Clinical